FOLLOW-UP SEQUENCE BRIEF
Original planning worksheet. Every field is your own declaration.

Business / owner:
Audience and actual relevance:
Public observation and source:
Resource or service you really provide:
Specific question in the opener:

Eligible first-touch date / weekdays / excluded dates:
Workday offsets from the first touch:
Maximum touches in this sequence:
Share of the ORIGINAL cohort reaching each step:
Entry window / new prospects per workday:
Last queued action after new entries end:
Daily planning capacity (not a sending or permission limit):
Separate reply-handling time:

Stop all queued follow-ups on reply, opt-out, hard bounce or complaint.
Human owner for replies / suppression records:
Procedure for out-of-office pauses and agreed return dates:
Where suppression is checked before the next queued action:
Sender identity / accurate subject / required footer and opt-out review:
Applicable law, provider policy and recipient jurisdiction review:

What new information each follow-up contributes:
Last message and point where this sequence ends:
Observed results and expense window, once closed: